CV
I take products from the first sketch to the shipped build.
Summary
I design whole products and build parts of them in code. At COSMO I designed ClinicOS end to end, from booking and records to an AI front desk, and gave Baser one look in the year it broke its all-time sales record. I co-ran a design studio for seven years, for 40+ brands. I trained as an architect, so I work out the structure before anything is drawn.
Experience
Product Design Manager
Mesghali Studio, Los Angeles. September 2026 to present.
- Own product design end to end for a framework expansion as the sole design driver, from user flows and wireframes through prototyping and developer handoff.
- Lead wireframing and UI design across a multi-page architecture, including a custom booking and configuration flow.
- Own the design system, extending its components and responsive UI standards across desktop and mobile.
Multidisciplinary Design Specialist
COSMO, Austin, Texas. January 2025 to present.
Sole design driver on ClinicOS, with the PM, founder, engineers, marketers and paid-media team.
- Designed ClinicOS end to end: calendar and booking, client records, charting and EHR, payments, the dashboard and reports. It went to pilot clinics first, then shipped.
- Defined the product structure, from the agency, clinic and patient model to the features and the scope of each release. Ran requirements with stakeholders, HIPAA among them.
- Designed an AI front desk into the working product, March to September 2026: the consent gate, the urgent-to-human handoff, the transcripts and the clinic’s controls.
- Designed its safety floor: the clinic can switch off anything the front desk does, except the skills that keep patients safe.
- Built parts of the product myself, in Cursor on HeroUI v3.
- Gave Baser, a Danish parasol brand, one look across its rebuilt Magento store, 3D renders, listings, ads and catalogs, for 106 parasols sold across Europe. Baser broke its all-time sales record while I worked on the brand.
- Made the architectural 3D renders of Evolve Strength’s new gym, so its launch ads showed the rooms before they were built. The gym opened, and Evolve went on to launch three more branches.
- Took on the critical problem solving for Prime Clinics’ founding-member launch, across the website, video, social media and ads.
- Brought AI tools into creative workflows, alongside 3D, motion and brand work.
Co-Founder
Designer(d)s’, Lahore. March 2019 to June 2026.
- Co-ran a multidisciplinary studio for seven years, designing spaces and brands for the digital and physical worlds across architecture, branding, brand strategy and UI/UX.
- Worked with 40+ brands, from product listings to the websites that sell them, starting the studio during the B.Arch.
Project Architect
MSA, Metropolitan Studio of Architecture, Lahore. June to December 2021.
Design & Creative Director
Chadar, Islamabad. March 2018 to August 2021.
Branding and creative direction for the non-profit’s outreach.
Product Designer & Developer
MicrologicX, Faisalabad. May to August 2018.
Where the drive to get hands-on began: front-end builds in HTML, CSS, Bootstrap and PHP.
Education
Bachelor of Architecture (B.Arch)
National University of Sciences and Technology (NUST), Pakistan.
Cambridge O and A Levels
University of Cambridge.
Certificates
- Health Informatics Specialization, Johns Hopkins University
- AI in Healthcare Specialization, Stanford Online, with 54.5 hours of Stanford Medicine continuing education
- Introduction to Medical Software, Yale University
- Google UX Design Professional Certificate, Google
- Product Analytics Unlocked: Metrics to Meaningful Insight, Coursera
- Successful Negotiation: Essential Strategies and Skills, University of Michigan
- Architect Licence, Pakistan
- EDGE: Excellence in Design for Greater Efficiencies
- Creative Problem Solving in Architecture & Design
- Brand Revitalization Expert
- Game Environment Design: Unreal Engine Basics
Skills
Product design: User flows, Wireframing, UI design, Prototyping, Design systems, Responsive UI, Developer handoff, Booking and payment flows, Dashboards, AI agent design
Tools and build: Figma, Cursor, HeroUI v3, AI tools in design workflows
Range: Brand systems, E-commerce, Ads, 3D renders, Motion graphics, Architecture
Languages: English, Urdu, Punjabi